Calista Liaw

Creative Lead (Curation & Experiences)

Calista Liaw is a visionary in contemporary Chinese music and experiential curation, renowned for transforming cultural legacies into immersive, high-impact experiences. With the Erhu as her medium and a deep understanding of experiential curation, she reinventions tradition while crafting bespoke artistic productions that captivate audiences, ensuring that every event resonates with exclusivity and distinction.

As Creative Lead at YI, she curates experiences that go beyond entertainment. Having spearheaded collaborations with Rolls-Royce, Pernod Ricard, JP Morgan, Buccellati and Marina Bay Sands, Calista brings a forward-thinking approach to ensuring that every experience is deeply immersive and strategically impactful. Whether crafting multi-sensory performances, designing luxury showcases, or integrating high-concept cultural storytelling, she understands that tailored artistic curation is a powerful tool for audience connection, brand prestige, and experiential storytelling—delivering performances that resonate with high-net-worth individuals, cultural connoisseurs, and discerning audiences.

Beyond luxury and corporate events, Calista is a trailblazer in artistic innovation. Her acclaimed production, The Art of War, reimagined Sun Tzu’s literary masterpiece as an avant-garde, multi-disciplinary spectacle, premiering to a sold-out audience at the Esplanade Recital Studio before evolving into a critically lauded trilogy. Her latest project, REBIRTH, pushes the boundaries of Chinese music by integrating Erhu with hip-hop, electronic, and cinematic elements—demonstrating her ability to shape new artistic landscapes while curating experiences that foster deeper audience immersion.

A graduate of the Yong Siew Toh Conservatory of Music and a recipient of accolades including Prestige’s ‘40 Under 40’ and the Southeast Asian Directors of Music’s ‘30 Under 30 Music Leaders’, Calista is redefining the future of experiential curation. Under her creative leadership, TENG is the premier choice for brands and event agencies seeking to transform performances into high-value, culturally distinctive experiences that resonate with discerning audiences, leaving a lasting impact.