The YI Experience

Discovery

We begin with an in-depth consultation to uncover your brand’s narrative, event goals, and desired impact. By understanding your aesthetic, audience, and messaging, we ensure that every performance is aligned with your brand identity. Our expertise in translating ideas into immersive artistic expressions sets us apart, making YI not just a service provider but a creative partner.

Curation

With your vision as our foundation, we meticulously curate the musical and artistic elements to bring it to life. From bespoke set lists and exclusive compositions to integrated visual and theatrical elements, every detail is carefully selected to enhance storytelling and brand presence. YI’s unique ability to blend traditional elegance with contemporary innovation ensures a performance that is both timeless and forward-thinking.

Execution

Execution is where artistry meets precision. Our team ensures a flawless performance with professional production, seamless logistics, and a captivating stage presence. Whether it’s an intimate showcase or a large-scale production, YI delivers not just music, but an immersive sensory experience that leaves a lasting impression.

YI-ssentials

Elevated live music. effortless execution

For brands and events that seek a sophisticated musical touch with minimal setup.

• A polished, high-quality live performance featuring a 3-4 piece ensemble (Erhu, Pipa, Keys, Percussion, etc).

• A plug-and-play format with professional sound quality, ensuring seamless integration into any event.

• Performance drawn from YI’s curated setlist, designed to create an elegant and engaging atmosphere.

• Minimal branding or customisation, making it an efficient yet stylish option.

• Best suited for cocktail receptions, private events, intimate brand gatherings, and gallery showcases.

YI Signature

Curated music, brand-aligned storytelling

For brands looking to elevate their event with personalized music curation and thematic integration.

• A tailored performance experience that aligns with the brand’s identity, storytelling, or event theme.

• Custom ensemble selection beyond the essentials —expand with strings, winds, or additional vocalists for a richer soundscape.

• A personalised setlist that blends signature YI pieces with requested music, offering a bespoke sonic experience.

• Light integration of branding elements—cohesive visuals, outfit styling, or subtle interactive elements to reinforce brand presence.

• Immersive engagement with the audience through light narrative or thematic cues.

• Ideal for product launches, premium showcases, gala events, and high-profile brand activations.

Bespoke by YI

A fully orchestrated artistic collaboration

For brands that want to create a one-of-a-kind, immersive performance experience that embodies their vision.

• A deeply conceptualised, co-developed performance that blends live music with high-level storytelling and experiential design.

• Exclusive musical arrangements or original compositions crafted specifically for the event.

• Full integration of multi-sensory elements, such as visuals, lighting, choreography, spoken word, or digital art for a theatrical experience.

• High-concept stage direction with the potential for live collaborations between YI and other artforms, such as dancers, designers, or avant-garde performance artists.

• A performance that is not just an addition to an event but a centrepiece experience that captivates and defines the occasion.

• Designed for flagship brand campaigns, luxury fashion experiences, bespoke art events, or large-scale productions.